Catalogue: Every piece, front to detail,
on the model or on its own.
The pieces your store needs, consistent across the whole range: on a model, or product-only as a ghost mannequin, a cut-out on white or a flat lay, in the same light and framing piece after piece.
- You send
- Flat lays, hanger shots, a mannequin or your own photos. On-model photos are enough, even for product-only shots.
- You get
- Front, back, side and detail on the model, plus ghost mannequin, cut-out and flat-lay shots, framed the same way across the range.
- Good for
- New drops, restocks, your store and marketplaces.
On the model or on its own, in the same light and framing, piece after piece.
Editorial: Art-directed stills,
with a point of view.
Stories in our spaces, with our house models. The light, the pose and the setting are chosen for your pieces, not taken from a template.
- You send
- The pieces for the story, and the mood if you have one.
- You get
- Full length, portraits, details and groups, directed as one story.
- Good for
- Lookbooks, launches and the website.
Campaign: Key visuals for the launch,
and a film to match.
The images that front the drop, on banners, ads and the store, in every crop you need. Most launches add a campaign film in the same light, spaces and models.
- You send
- The hero pieces of the drop.
- You get
- Key visuals in every crop, plus a campaign film and its cut-downs when the launch needs motion.
- Good for
- Season launches and festive drops.
Key visuals for the launch, in every crop you need, and the film from the same set.
Fabric to look: Unstitched fabric,
shown stitched and worn.
Sell unstitched? Send the fabric as it is. We show it made up and worn, true to the print, the embroidery and the border, in any of the solutions above.
- You send
- The fabric as you sell it: shirt, dupatta and trouser pieces, laid flat in daylight with the border in view.
- You get
- The finished look in any solution, shown beside the fabric so buyers see both.
- Good for
- Unstitched collections, every season.
Drag to compare the fabric as sent with the finished look.
Pricing
What each plan costs,
and exactly what you get.
Catalogue, product-only and fabric to look are priced a piece: one design as you sell it; a second colour is an extra colour. Editorial and campaign are priced a set: a five-piece collection is one Editorial Plus or one Campaign, not five.
Catalogue
Catalogue Essentials
a piece
- 3 images on a house model: the front, the back and a close-up
- Store (3:4), square (1:1) and story (9:16) crops
- The same model and light across the whole range
VideoOne reel free with every catalogue order of five pieces or more, for now.
From PKR 1,500
At least 50% under a studio catalogue shoot: a photographer per garment, a model and makeup.1
Catalogue Plus
a piece
- 5 images: the Essentials three, plus two
- A styled pose: a walk, seated or three-quarter
- A product-only shot: ghost mannequin or flat lay
- A 4K master of the front
VideoOne reel free with every catalogue order of five pieces or more, for now.
From PKR 2,500
At least 50% under a studio catalogue shoot with a product-only pass.1
Product-only
a piece
- 3 images, no model
- Ghost mannequin, front and back
- A flat lay or a cut-out on white
- Labels kept plain, or your real label placed back
VideoNone.
From PKR 600
At least 60% under a studio's flat-lay or mannequin rate.1
Editorial
Editorial Essentials
a set
Extra look +3,000.
- 10 images of up to 4 looks
- 4 full length, 2 movement or seated, 2 portraits, a close-up and a still life
- One house model, one space, one direction
- Feed and story crops of every image
Video1 reel.
From PKR 25,000
At least 50% under an editorial shoot: photographer, model, makeup and studio hire.1
Editorial Plus
a set
- 20 images of up to 8 looks
- 8 looks, 2 walks, 2 seated, 3 portraits, hands on the garment, a still life, 2 close-ups and a group frame (16:9)
- Up to 3 house models
- Up to 2 spaces, or one space with a seasonal dressing
- Crops of every image
Video2 reels.
From PKR 50,000
At least 65% under an editorial day with three models.1
Campaign
Campaign Essentials
a drop
Extra hero look +4,000.
- 12 key visuals (stills) of the drop's 5 hero looks
- 5 looks, a walk, seated, a portrait, hands, a close-up, a still life and a group key visual
- One space dressed for the drop
- 3 to 4 house models and a named concept
- The key visual in 16:9, 4:5, 9:16 and 1:1
Video2 reels. The key visuals are stills.
From PKR 75,000
At least 65% under a campaign day with models, makeup and a location, with usage rights.1
Campaign Plus
a drop
- Everything in Campaign Essentials
- The campaign film: 20 to 30 seconds, 16:9
- Its 9:16 cutdown
- Licensed music, or silent
VideoThe campaign film, its cutdown, and 4 reels: two cut from the film, two made for the feed.
From PKR 120,000
At least 60% under a campaign day with a film location.1
Reels
Reel
each, as an extra
- One 10 to 15 second vertical reel
- Hands on the garment, a close-up, a pose flow
- Every plan above already includes its reels; this is one more
VideoA 10 to 15 second vertical reel.
From PKR 2,500
At least 75% under a studio-made reel.1
Fabric to look
Fabric to look
a fabric
- For unstitched sellers
- The fabric worn front and back as the stitched look, true to the print and the border
- A fabric close-up
- A before-and-after pair: the fabric beside the finished look
- +600 when added to any other order
VideoNone.
From PKR 2,000
At least 65% under stitching a sample and shooting it in a studio.1
Drops
Drop Essentials
- Catalogue Essentials for 12 pieces (36 images)
- Editorial Essentials (10 images)
Video2 reels.
From PKR 39,000
43,700 bought separately
At least 65% under the conventional equivalent.1
Drop Plus
- Catalogue Essentials for 24 pieces (72 images)
- Campaign Plus: 12 key visuals, the film and its cutdown
VideoThe campaign film, its cutdown and 4 reels.
From PKR 135,000
153,800 bought separately
At least 65% under the conventional equivalent.1
Prices before tax. Every drop is quoted.
1 Compared with the published rates of Pakistani studios, photographers and models, read in November 2026.
Which plans include video
- Key visuals are stills.
- The campaign film (20 to 30 seconds) is in Campaign Plus and Drop Plus only.
- Reels (10 to 15 second vertical videos) are in every plan: one free with a catalogue order of five pieces or more, one in Editorial Essentials, two in Editorial Plus, two in Campaign Essentials, four in Campaign Plus.
- Posts and stories are crops of the delivered images and come with every plan.
- No minimum order
- Volume: 10% off catalogue lines at 10 or more pieces, 20% off at 25 or more.
- Extras, quoted on the order
- An embroidered or heavily worked piece +500, shown pattern-faithful, and we say so. An extra colour of a piece, front and back, 500. An extra styled pose 500. An extra revision round 300 an image. Rush, ahead of the queue, +25%.
- Made for your brand
- A custom house model, made for you and never used for anyone else: 15,000 once. A custom space, built from your own references: 10,000 once.
- Included in every order
- One revision round (two on Campaign Plus stills). Our own faults, a wrong print, colour, border or piece count, or a missing dupatta, fixed free, without limit. The images and reels are yours to use in every channel, with no time limit.
- Payment
- In full under 25,000; otherwise 50% upfront and 50% before final files, by bank transfer or Raast.
- Quoted only
- Bridal, sequins and sheer fabrics. Kidswear is not offered.
Starting points
Start from what you have.
We take it from there.
A finished garment
A flat lay, a hanger shot, a mannequin or your own photo.
Unstitched fabric
Shirt, dupatta and trouser pieces, as you sell them.
Footwear
The pair, photographed clean from a few angles.
A free first look
Send one piece. See it worn.
We make three frames from one of your pieces, free, before anything is agreed: a catalogue front on one of our models, the same piece in one of our spaces, and a close-up checked against your photo. If you like them, we talk about the drop.
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Social: Made for the feed,
from the same set.
Reels, posts and stories for every feed, and ad versions for paid social, all cut from the same set as the rest of the drop, so nothing looks off-brand.
Posts and covers, from the same sets